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We take responsibility for the success of the entire project from concept to distribution.
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360° music merch agency
One place for music merch
They trusted us
What is wellmerch
Comprehensive merch service for artists
from stage to store: design, prototypes, EU production, warehouse, e-commerce and event sales. We turn the energy of the concert into recurring revenue and fan loyalty by delivering the merch that people really want to wear.
What is wellmerch
Why WellMerch?
We take responsibility for the success of the entire project from concept to distribution.
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Our services
Production of clothing and accessories
10 lat doświadczenia z MerchUp przekładamy na bezbłędną produkcję merchu dla marek w całej Europie. Szyjemy w Polsce i współpracujemy z europejskimi szwalniami, a gdy trzeba — sięgamy po sprawdzone produkty stockowe. Obok odzieży realizujemy szeroki wachlarz akcesoriów (czapki, torby, butelki, smycze, pinsy), spójnie brandowanych z linią artysty. Pracujemy zarówno w krótkich seriach, jak i przy dużych wolumenach.
1
Design & Prototypes
Our creative team with fashion experience combines aesthetics with stage and store functionality. We develop concepts, colors, typography and decorations for a specific image of the artist. We prepare prototypes and samples ready for photo shoots and quality tests. We iterate quickly based on feedback from the artist and management.
2
Storage and handling of shipments
We take the logistics from A to Z — from the acceptance of the goods to the delivery to the fan. We monitor stock levels, alert thresholds and size rotations to avoid shortages. We handle returns and complaints and ship by various methods worldwide. With SLA and full shipment tracking, we provide predictability and peace of mind.
3
E-commerce/integrations
We build stores on Shopify end-to-end: UX/UI, payments, taxes, fulfillment, automations. We integrate the store with social media (e.g. Instagram/TikTok Shop) and with the artist's world, including Spotify (linking, merch sections). We implement email/SMS, cart recovery and loyalty programs. We prepare the store for peak traffic on the day of the premiere and during the tour.
4
Photo & video sessions
We handle the entire process: from moodboards and script, through casting/locations, to production and post-production. We produce product photos, lookbooks and lifestyle — also backstage and concert shots. We deliver asset packages for the store, social media and PR, including short video formats. We care about consistency with artist identification and the speed of submission of materials.
5
Customer service
We take over the entire store on behalf of the artist so that the team can focus on the work. We respond to fan messages, advise on the choice of size, solve issues of payment, delivery and returns. We work multilingual, at fixed hours, with measurable SLAs. We regularly report insights and recommendations based on contact with fans.
6
On-site sales
Live sales boost revenue and excitement — online can't be fully replaced. We provide a complete set of: stand, POS, terminals, inventory, trained staff and smooth queue management. The plan, assortment and size are selected according to the attendance and nature of the event. During the event, we analyze sales and react on an ongoing basis.
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7
Analytics
We provide easy-to-read dashboards for the artist and management in near real time. You can see bestsellers, sizes, regions, traffic and conversion sources, and the impact of campaigns and events on sales. With this data, we plan tailings, promotions and bundling, maximizing the margin. We make decisions based on facts, not premonitions.
8
NFT/Artist Zone
We design an NFT-linked merch that unlocks access to a dedicated artist zone or exclusive perks. Token-gating allows you to reward your most loyal fans with real-world experiences, and the product gains collectible value. We design the whole mechanism: mint, verification, redeem and service at the event. It's a merch with added utility — not just a souvenir.
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9
Get to know the offer
From stage to store: merch that moves.
Case Study
Faq
What are the minimum volumes?
We start from drop or pre-sale (low risk) to confirm demand before production. When manufacturing in advance, we set the minimum circulation from X pcs. /model we define together depending on the techniques, cut and term.MOQ definiujemy wspólnie w zależności od technik, kroju i terminu.
What is the lead time?
Samples: 2—10 days. Production: 2—6 weeks — depending on decorating techniques, volumes and availability. In peak season, dates are confirmed individually; express modes are possible in a limited range.
Why is it important to sell more than just online?
“Live” sales use a moment of emotion — typically approx. 20% of fans buy merch at concerts (2023). The contribution of the merch to the P&L of the event can reach even ~ 30% of revenue (depending on the size and distribution of shares). In practice, the mix onsite + online gives you the highest conversion and margin.
What models of implementation do you propose?
Pre sale — first pre-sales, then production (without capital, validation of demand).
Drops — limited “sold out” collections building hype/FOMO.
Lager — permanent assortment with additions (classic e-commerce).
On-Site — sales during concerts/events with full stand service.
On-Site Custom — personalization “on site” (e.g. live print)
Hybrids — online+on-site connection with a common pool of states and a single analytical dashboard.