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We take responsibility for the success of the entire project from concept to distribution.
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The goal was to prepare one T-shirt for the “New Idol” tour with graphics consistent with the album and a print that tolerates heavy use well. We wanted the sharpness of the detail, the saturation of the colors and the possibility of printing without differences between batches. We have printed in DTF technology, which captures details well and allows you to maintain a consistent effect in subsequent batches. This is the type of T-shirt that fans wear later in their day to day.
10 lat doświadczenia z MerchUp przekładamy na bezbłędną produkcję merchu dla marek w całej Europie. Szyjemy w Polsce i współpracujemy z europejskimi szwalniami, a gdy trzeba — sięgamy po sprawdzone produkty stockowe. Obok odzieży realizujemy szeroki wachlarz akcesoriów (czapki, torby, butelki, smycze, pinsy), spójnie brandowanych z linią artysty. Pracujemy zarówno w krótkich seriach, jak i przy dużych wolumenach.
Our creative team with fashion experience combines aesthetics with stage and store functionality. We develop concepts, colors, typography and decorations for a specific image of the artist. We prepare prototypes and samples ready for photo shoots and quality tests. We iterate quickly based on feedback from the artist and management.
We take the logistics from A to Z — from the acceptance of the goods to the delivery to the fan. We monitor stock levels, alert thresholds and size rotations to avoid shortages. We handle returns and complaints and ship by various methods worldwide. With SLA and full shipment tracking, we provide predictability and peace of mind.
We build stores on Shopify end-to-end: UX/UI, payments, taxes, fulfillment, automations. We integrate the store with social media (e.g. Instagram/TikTok Shop) and with the artist's world, including Spotify (linking, merch sections). We implement email/SMS, cart recovery and loyalty programs. We prepare the store for peak traffic on the day of the premiere and during the tour.
We handle the entire process: from moodboards and script, through casting/locations, to production and post-production. We produce product photos, lookbooks and lifestyle — also backstage and concert shots. We deliver asset packages for the store, social media and PR, including short video formats. We care about consistency with artist identification and the speed of submission of materials.
We take over the entire store on behalf of the artist so that the team can focus on the work. We respond to fan messages, advise on the choice of size, solve issues of payment, delivery and returns. We work multilingual, at fixed hours, with measurable SLAs. We regularly report insights and recommendations based on contact with fans.
Live sales boost revenue and excitement — online can't be fully replaced. We provide a complete set of: stand, POS, terminals, inventory, trained staff and smooth queue management. The plan, assortment and size are selected according to the attendance and nature of the event. During the event, we analyze sales and react on an ongoing basis.
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We provide easy-to-read dashboards for the artist and management in near real time. You can see bestsellers, sizes, regions, traffic and conversion sources, and the impact of campaigns and events on sales. With this data, we plan tailings, promotions and bundling, maximizing the margin. We make decisions based on facts, not premonitions.
We design an NFT-linked merch that unlocks access to a dedicated artist zone or exclusive perks. Token-gating allows you to reward your most loyal fans with real-world experiences, and the product gains collectible value. We design the whole mechanism: mint, verification, redeem and service at the event. It's a merch with added utility — not just a souvenir.
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We take responsibility for the success of the entire project from concept to distribution.